Which SEO techniques work?

SEO is something that all businesses and website owners need to embrace as, without it, you’ll get lost in the crowd. To improve your websites traffic, leads and ultimately sales we must undertake 8 critical SEO tasks. Small changes to your website can drastically improve your Search Engine Optimisation.

1. Mobile Optimisation

We start with mobile optimisation. I’ll let the statistics speak for themselves:

  1. In retail, 55% of customer conversions happen within one hour and are initiated by the user searching on their mobile device.
  2. 74% of users state that if a website is mobile friendly, they are more likely to return in the future.
  3. 76% of visitors stated that if the website was mobile friendly they are more likely to purchase a product.
  4. 76% of website visitors stated they frequently use their mobile device to find and book appointments for local services.
  5. 73% of mobile searches trigger another action such as calling or emailing.

It’s not surprising that my clients, when confronted with those statistics, want to integrate a mobile friendly solution. After all, it’s not the 1990’s anymore! Billions of people around the world have smartphones and use them more frequently than a laptop or computer to find information online.

If you’re not already running a mobile-friendly website, I suggest you change that and quickly. You’ll be amazed by the results.

2. Get on Social Media

When dealing with smaller businesses it’s surprising how, despite the fact that they are often on social media for personal reasons, they never seem to be focused on using it for marketing, advertising or networking.

SEO and Social Media have been working hand-in-hand for many years and it’s foolish to dismiss how much potential it has. Search engines like Bing, Google and Yahoo! use data such as how many followers or likes you have and compare you to your competition.

Simply put, if you have only have 7 followers, 1 like and a 3 star review and your competitor had 2.1k followers, 100k likes and 762 5 star reviews who do you think the search engine giants are going to rank higher? That’s right, not you!

3. Use SEO tools

I’m sure, if you’re experienced in SEO, that you appreciate the importance of tools and how useful they can be now. They help you get a clean idea of your website’s performance by analysing and generating reports on potential errors.

There’s a number of tools available for SEO and they all have different purposes to help give your website a boost in the rankings. You should use a combination of tools to give yourself the best chance at being successful. Remember that there are free and premium tools. To get the job done properly you’ll need to invest in some to maximise their effectiveness.

4. Backlinks

Since the start of time, back-linking has been a popular SEO technique which has the results to back it up. Search engines look at backlinks as one of their many factors when deciding on where to place you in the rankings. The more quality links you have, the higher you’ll rank.

When establishing backlinks for your website it’s recommended you hire a professional with a proven record. If you do choose to go it alone, it’s down to you to decide on what are considered quality backlinks. You could be penalised for having poor quality backlinks so approach with caution.

5. Focus on Metadata

Metadata is one of the more important factors of SEO. This is where majority of problems lay when looking at a clients website for the first time.

You have to ensure every page and post contains the correct meta description and title tags. If you duplicate them, you won’t get recognised. Title tags need to be captivating and should contain a keyword to inform the users what your page is all about. They should also be unique with every page.

6. Use Long Semantic Indexing Keywords.

Long Semantic Indexing, otherwise known as LSI Keywords, allows Google bots and users to find your site easily. LSI Keywords are also used by search engines to help determine the relevance of your content and what it relates to.

For example, if you’re posting a blog article which is based on the latest Computer Mouse, you want to have words that will identify that post as being about a mouse for a computer rather than a pet mouse sitting on a computer.

7. Write more than a couple of paragraphs

Content is king. If you’re spending the time optimising a site, make sure the content reflects your efforts. Google along with other search engines have always rewarded unique and relevant content.

Websites that have short product descriptions or lack in page content never rank well. Make sure you write a decent quantity that’s relevant to your website. Content that’s engaging increases the chances of people buying, sharing and coming back!

8. Improve the user experience

Improving on user experience is a great way of increasing your search engine rankings. If you have a well written and presented site the search engines will acknowledge this and rank you over sites which are not.

Final thoughts

If you’re serious about getting your website to the very top, this list is only a starting point. Anybody who is tech savvy would’ve done these points. You need to investigate more techniques and be prepared to put in the time and money to succeed.

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