So, what are backlinks? Backlinks are hyperlinks from external websites to your website, blog or page. Essentially, your backlinks (alternatively called referring domains) contribute to the overall strength and relevance of your website.
A backlink is considered as a type of vouch by the referring website. The more reputable and relevant websites you have linking to you, the more authority your site will have and as a result, rank higher on search engines. Backlinks were the major metric for search engine rankings. A page with many high-quality backlinks tended to rank higher on all the major search engines, including Google, Bing! and Yahoo. Amongst other technical elements, backlinking is still an important aspect of success.
To make things complicated, we have several different types of backlink which you will need to know about, here they are:
Backlinks, if done correctly, are an extremely efficient way of generating traffic and as a result leads for your website or business. If done incorrectly, it can be extremely damaging. For this reason it is important that you use a professional SEO specialist or SEO company with a reputable portfolio to build links for you.
It is important that you do not use a company that has an automated solution. These solutions, as mentioned in previous posts, can cause permanent damage which could get your business blacklisted from search engines.
Backlinking is certainly one of the more important elements of SEO. They provide your business or website with a digital authority which can be used to boost rankings. Always make sure you use a professional. If you’re in any doubt or have any questions please don’t hesitate to get in touch.