Why is market research important?

Why is market research important?

A critical component of marketing is market research. Market research will give you all the information you need to make an informed plan, which in turn will increase the all-around efficiency of your marketing efforts. Research is key if you’re launching a new product, trying to improve on your existing services or perhaps you’re just … Read more

Why is marketing important?

Why is marketing important?

For businesses who don’t market themselves online, I have one question for you: Do you want to build your brand awareness, increase sales, grow your business and engage with your customers? If you haven’t answered yes, then you’re nuts! Marketing is one of the more important things businesses do. Let’s take a look at the … Read more

How can SEO help my business?

How can SEO help my business?

For those of you who don’t know much about search engine optimisation and how it impacts businesses, the thought of trying to work out if you should invest time and money into SEO is a daunting task. Regardless of who you are or what your business does, if you have a website then search engine … Read more

Can marketing influence buyers’ decisions?

Can marketing influence buyers' decisions?

Well executed marketing should be done on in-depth consumer behaviour analysis. The behaviour of consumers is the foundation of their decision making and action taking abilities. It’s the behaviour of your consumers that drive them to choose your product over another. Being widely studied and analysed, we have the ability to influence their buying decisions. … Read more

Can you SEO a WIX site?

Can you SEO a WIX site?

The short answer is yes. Wix has been playing catch up over the last couple of years with fierce competition from CMS’ such as WordPress and Weebly when it comes to functionality. It now boasts a comprehensive range of SEO features. Websites using the Wix platform haven’t had any problems getting to the top of … Read more

What are SEO tools?

What are SEO Tools?

In brief, SEO tools assist webmasters in improving their search ranking and website visibility. Special tools have been created to help analyse metrics such as Keywords, Backlinks, Domain Authority, Page Rank amongst other considerations. Search Engine Optimisation tools analyse a website or web page and provide information which can be used to improve it’s rankings. … Read more

Why is SEO important for a website?

Why is SEO important for a website?

Search Engine Optimisation is the blanket term for anything related to increasing the visibility of your website on search engines. If done correctly, it will get you to where you want to be, number one! When we talk about SEO, there is often a focus on Google. Google is the god of search engines and … Read more

What are backlinks?

What are backlinks?

So, what are backlinks? Backlinks are hyperlinks from external websites to your website, blog or page. Essentially, your backlinks (alternatively called referring domains) contribute to the overall strength and relevance of your website. A backlink is considered as a type of vouch by the referring website. The more reputable and relevant websites you have linking … Read more

How SEO is important

How SEO is important

Many webmasters and business owners know (or at least they think they know) that they need SEO for their digital media. It will increase the visibility and value of a business and its assets, like a website for example. Why is SEO important? With the majority of internet traffic running through Google and other less … Read more

Can SEO be guaranteed?

Can SEO be guaranteed?

I’m just going to throw this out there, nobody can guarantee SEO results. Search engine algorithms are a closely guarded secret. We do our best to understand these algorithms but nobody knows for sure what they consist of. Because of this, it is impossible and irresponsible to guarantee a position on search engine results. Why … Read more