A critical component of marketing is market research. Market research will give you all the information you need to make an informed plan, which in turn will increase the all-around efficiency of your marketing efforts. Research is key if you’re launching a new product, trying to improve on your existing services or perhaps you’re just … Read moreWhy is market research important?
For businesses who don’t market themselves online, I have one question for you: Do you want to build your brand awareness, increase sales, grow your business and engage with your customers? If you haven’t answered yes, then you’re nuts! Marketing is one of the more important things businesses do. Let’s take a look at the … Read moreWhy is marketing important?
Well executed marketing should be done on in-depth consumer behaviour analysis. The behaviour of consumers is the foundation of their decision making and action taking abilities. It’s the behaviour of your consumers that drive them to choose your product over another. Being widely studied and analysed, we have the ability to influence their buying decisions. … Read moreCan marketing influence buyers’ decisions?