Many webmasters and business owners know (or at least they think they know) that they need SEO for their digital media. It will increase the visibility and value of a business and its assets, like a website for example.
Why is SEO important?
With the majority of internet traffic running through Google and other less dominant search engines like Bing and Yahoo!, organic traffic is the primary source for most websites. For example, this website is reliant on organic traffic.
With Google being the most visited website in the world, organic search traffic is a huge part of a business’s overall success and performance. Not to mention that Google Inc. also happens to own the largest email service and the second largest search engine in the world – YouTube.com.
There is a clear majority of people in the world who have internet access and use Google at least once a day to find information. If your website isn’t listed, the chances of success are very slim.
That’s not to say other search engines such as Bing, Yandex, DuckDuckGo, Yahoo!, Baidu and many others aren’t valuable methods for generating traffic. Between them, they hold 25% of search traffic and should be part of your SEO plan. Remember, if you’re not listed on one, it is unlikely you’ll be listed on any.
Credibility and Trust
The end goal of any developer is to build credibility and trust with search engines. A strong foundation with a beautiful design and easy to use interface are all important factors. These factors are all part of search engine optimisation.
SEOs primary function is to generate organic website traffic which, if you have something people want to exchange for money, will lead to sales. It is often overlooked that if SEO is done correctly it will also build your businesses and/or websites credibility and trust with its visitors. This will increase your chances of a sale or enquiry.