Content Distribution is often thrown around by SEO consultants and agencies without specific details. It is possible to distribute content through multiple channels so it is important to get a handle on it and what the effects are before committing your hard-earned cash.
There are three main groups of content distribution. These are owned, earned and paid. Owned content distribution is when content is distributed to digital properties that you own. Earned content distribution is where third-parties share your press releases, content, events and products on their websites and multi-media channels (such as Facebook, Instagram, Youtube, Blogs and so on). Paid Content Distribution is when you explicitly pay for the distribution of your content online, which includes the PCP (Pay Per Click) format.
Types of Content Distribution
Blogs & Articles are one of the most popular solutions for generating organic traffic and boosting your rankings. With 58% of B2B marketers regularly posting content on their websites, you need content that is effective. Done right, blogs and articles are a cost-effective method of generating traffic, even months after they have been posted. As long as they stay relevant, they will continue to generate traffic. Our blog content writing and distribution services ensure you get quality content which is distributed to websites that are relevant to your brand.
Order Blog & Article Content Distribution to 20 high-authority websites. £79 one-off No Minimum Term.
Whitepapers, eBooks & Reports have evolved and become a valuable marketing tool. By creating relevant content and showcasing your skillset, you will capture organic traffic that is proactively searching for your services. This will only work if your Whitepaper, eBook or Report is distributed correctly. Rackpoint® is the leader in content distribution and generating online publicity. We offer various channels in which we can distribute your content. Increase your visibility, reach new audiences and drive traffic to your website with our blog and article content distribution services.
Order Whitepaper, eBook & Report Distribution to 10 high-authority websites. £149 one-off No Minimum Term.
Podcasts are similar to videos on YouTube, books in your local library or even a conversation in the pub. It’s a method of moving information from one place to another. If you have a product or service which is complex or unusual then podcasts are the way to go. Our unique approach to podcast distribution will get your content (and product or service) onto some of the biggest websites in the world. You will reach new listeners and boost your organic traffic.
Order Podcast Content Distribution to 10 high-authority websites. £149 one-off No Minimum Term.
Email Newsletters are another great opportunity to generate traffic. Our in-house platform allows you to distribute, track and analyse your emails to maximise efficiency. If you need help generating new traffic then we can help. Our specialist software will identify relevant contacts and submit your content to them.
Order Email Newsletter Content Distribution Software to unlimited contacts. £49 per month† Order Email Newsletter Content Distribution to 3,000 new qualified contacts. £249 one-off † 3 Month Minimum Term.
Video Media has become a major signal for search engines. Across the top ten platforms, they have over 15 billion visitors every month. With statistics like that, can you afford not to be on them? Our Video Media Content Distribution takes your video media and publishes it on digital platforms ensuring it gets seen. This method also benefits from strong link building potentials meaning you’ll grow your organic traffic from SERPs in addition to your video viewers.
Order Video Media Content Distribution to 10 platforms. £149 one-off No Minimum Term.
Infographics have the ability to dissect complex information and data while sustaining the reader’s attention. If you have a ‘heavy’ or ‘intense’ topic which needs to be explained in an enjoyable way then infographics are the way to go. Our distribution method takes advantage of the ‘click’ and ‘share’ technique. We will get your infographics onto major websites and encourage their visitors to not only visit your website but to share your data.
Order Infographic Content Distribution to 10 platforms. £99 one-off No Minimum Term.
How-to Guides allow businesses to explain how their product or service can offer a solution to the daily struggles their target market has. Distributing how-to guides is a specialist service and ensuring they get published on relevant websites is the key to success. That’s why you need Rackpoint®.
Order How-to Guide Content Distribution to 10 platforms. £149 one-off No Minimum Term.
Social Media Posts are an exciting method to engage with new clients, promote your services or products, build your brand awareness and website authority. A lovely all-rounder service which is great for emerging businesses.
Order Social Media Content Distribution to 10 platforms. £249 one-off Order Social Media Content Distribution via 10 Social Influencers. £449 one-off No Minimum Term.
Case Studies & Client Profiles are a method of showcasing your portfolio, services and experience to prospects. We will take your case study or client profile and publish it across a range of relevant media outlets to get your brand noticed by prospective clients proactively searching for your service.
Order Case Study & Client Profile Content Distribution to 10 platforms. £249 one-off No Minimum Term.
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