Search Engine Optimisation

How can SEO help my business?
SEO

How can SEO help my business?

For those of you who don’t know much about search engine optimisation and how it impacts businesses, the thought of trying to work out if you should invest time and money into SEO is a daunting task. Regardless of who you are or what your business does, if you have a website then search engine […]

Can you SEO a WIX site?
SEO

Can you SEO a WIX site?

The short answer is yes. Wix has been playing catch up over the last couple of years with fierce competition from CMS’ such as WordPress and Weebly when it comes to functionality. It now boasts a comprehensive range of SEO features. Websites using the Wix platform haven’t had any problems getting to the top of […]

What are SEO Tools?
SEO

What are SEO tools?

In brief, SEO tools assist webmasters in improving their search ranking and website visibility. Special tools have been created to help analyse metrics such as Keywords, Backlinks, Domain Authority, Page Rank amongst other considerations. Search Engine Optimisation tools analyse a website or web page and provide information which can be used to improve it’s rankings. […]

Why is SEO important for a website?
SEO

Why is SEO important for a website?

Search Engine Optimisation is the blanket term for anything related to increasing the visibility of your website on search engines. If done correctly, it will get you to where you want to be, number one! When we talk about SEO, there is often a focus on Google. Google is the god of search engines and […]

What are backlinks?
SEO

What are backlinks?

So, what are backlinks? Backlinks are hyperlinks from external websites to your website, blog or page. Essentially, your backlinks (alternatively called referring domains) contribute to the overall strength and relevance of your website. A backlink is considered as a type of vouch by the referring website. The more reputable and relevant websites you have linking […]

How SEO is important
SEO

How SEO is important

Many webmasters and business owners know (or at least they think they know) that they need SEO for their digital media. It will increase the visibility and value of a business and its assets, like a website for example. Why is SEO important? With the majority of internet traffic running through Google and other less […]

Can SEO be guaranteed?
SEO

Can SEO be guaranteed?

I’m just going to throw this out there, nobody can guarantee SEO results. Search engine algorithms are a closely guarded secret. We do our best to understand these algorithms but nobody knows for sure what they consist of. Because of this, it is impossible and irresponsible to guarantee a position on search engine results. Why […]

Which SEO techniques work?
SEO

Which SEO techniques work?

SEO is something that all businesses and website owners need to embrace as, without it, you’ll get lost in the crowd. To improve your websites traffic, leads and ultimately sales we must undertake 8 critical SEO tasks. Small changes to your website can drastically improve your Search Engine Optimisation. 1. Mobile Optimisation We start with […]

What are SEO Citations?
SEO

What are SEO citations?

An SEO citation is a reference to your business’s name, address and phone number. This can also be referred to as your NAP. Similar to backlinks, search engine giants such as Google, Bing and Yahoo! use these citations to verify your business and online authority. Unlike backlinks, a direct link to your website isn’t required […]

Which is better, SEO or PPC?
SEO

Which is better, SEO or PPC?

While search engine optimisation [SEO] and pay per click advertising [PPC] can both be used to generate traffic, there are benefits of choosing one over the other or using them together to generate website traffic – as I will now explain. Let’s start with SEO. Search engine optimisation [SEO] is a complicated process used by […]