Did you know that more than 90% of website pages generate no organic traffic? Yes, you read that right. In fact, less than 1% of websites drive the majority of organic traffic online through search engines such as Google, Bing and Yahoo!. While I appreciate that you’ve probably come to the conclusion based on this paragraph alone that SEO does improve web traffic, I’m going to elaborate anyway.
I’m sure you’ve heard that search engine optimisation is a vital digital marketing tool. Stay with me, because even if you have some basic knowledge of what it entails, you might not have a complete grasp on this complex animal.
There are many different elements of search engine optimisation and knowing what they are and how to work them is the key to understanding why SEO is vital. In short, it’s important because it increases the visibility of your website online. This means putting yourself in an authoritative position where you receive more traffic, more opportunities and in theory, more sales.
So yes, provided it’s done right, SEO does increase website traffic. Don’t forget that SEO is a complex undertaking which involves many different best practices, tactics and techniques. I always recommend that you find somebody who knows what they are doing as if it’s not done correctly, it can cause irreversible damage.